Business Development and Marketing Manager at Hplink Travels and Tours Limited

Responsibilities

• Strategic Planning - Developing strategic plans and objectives for business growth, market expansion, and customer acquisition.
• Market Research - Conducting market research to identify new business opportunities and consumer preferences.
• Lead Generation - Generating leads and prospecting new potential clients through various channels such as networking, cold calling, and digital marketing.
• Partnerships and Alliances - Identifying and establishing strategic partnerships, alliances, and relationships with other companies to expand market reach or enhance product offerings.
• Sales Support - Providing support to the sales team by creating sales collateral, participating in client presentations, and assisting in closing deals.
• Marketing Strategy - Developing and implementing marketing strategies to promote products or services, including digital marketing campaigns, advertising, and PR initiatives.
• Brand Management - Managing and enhancing the company's brand image and reputation through various marketing and branding efforts.
• Budget Management - Developing and managing budgets for marketing campaigns, business development initiatives, and other related activities.
• Analysis and Reporting - Analyzing marketing and sales data to measure performance, identify trends, and recommend improvements.
• Team Leadership - Leading and managing a team of marketing and business development professionals, providing guidance, mentorship, and support.
• Customer Relationship Management - Building and maintaining strong relationships with key customers, partners, and stakeholders.
• Competitive Analysis - Monitoring competitors and industry trends to stay ahead in the market and adjust strategies as needed.
• Work alongside with the digital marketer to promote sales