Digital Marketing Executive at Guinea Insurance plc

Job Overview

• The Digital Marketing Executive will assist in the planning, execution, and optimization of our online marketing efforts.
• The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
• The ideal candidate will have a passion for all things marketing and technology.
• You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
• You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
• Experience with lead generation campaigns is highly desired.

Job Responsibilities

• Business Development and Business Generation responsibility with monthly; quarterly and annual income generation targets specifically from Digital Marketing and generally from sales.
• Assist in the formulation of strategies to build a lasting digital connection with consumers.
•  Plan and monitor the ongoing company presence on social media (Twitter, Instagram, YouTube, Facebook etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.) in tandem with IT Department.
• Provide creative ideas for content marketing and update website.
• Collaborate with graphic designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements:

• BSc/HND in Marketing, Bus. Admin or any related course
• Minimum of 3years progressive and related experience in digital marketing
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas, etc)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
•  Excellent communication and interpersonal skills