Digital Online Marketing Officer at BSS Consulting

Job Description

• Creating engaging and informative blog content is essential for attracting and retaining audience attention.
• Digital marketers research industry trends, keywords, and audience preferences to produce high-quality blog articles that resonate with target audiences, drive website traffic, and enhance brand authority.
• Digital marketers continuously monitor industry trends, consumer behavior, and competitor activities to identify emerging opportunities and insights.
• They leverage data analytics tools and market research techniques to gather actionable insights and adapt marketing strategies accordingly, ensuring relevance and competitiveness in the digital landscape.
• Collaboration with other marketing professionals, including content creators, designers and analysts, is integral to digital marketing success. Digital marketers align strategies, share insights, and coordinate efforts to ensure cohesive and integrated marketing campaigns that deliver consistent messaging and branding across channels.
• Digital marketers play a vital role in building brand awareness and recognition through strategic positioning, messaging, and storytelling. They leverage various digital channels to disseminate brand messaging, showcase product offerings, and engage target audiences in meaningful ways, ultimately enhancing brand visibility and recall.
• Digital marketers collaborate with stakeholders to define clear objectives, goals, and performance indicators for digital marketing initiatives. Whether it's lead generation, website traffic, or revenue generation, setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals ensures alignment with overall business objectives and facilitates performance tracking and evaluation.
• Digital marketers leverage social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest to execute targeted marketing campaigns.
• They create engaging content, run paid advertising campaigns, and implement social media strategies to attract followers, drive engagement, and generate leads or sales.

Requirements

• Candidates should possess an OND / HND qualification with 3 - 5 years relevant work experience.