Digital Platforms Senior Manager at Coca-Cola

Job Requisition ID: R-87540

Position Overview

• The digital era is defined by changing consumer behaviors driven by tech advances. Consumers enjoy real-time interaction and total connectivity powered by contextual intelligence. This new reality is what pushes the Coca-Cola Company to “shift from TV to digital”, to expand the consumer engagement model beyond the 5 minutes per day they're watching an influencer's video or drinking a beverage. Owned digital experiences and products play a critical role in building 1:1 consumer engagement across the entire consumer journey and life cycle, empowered by rich first party behavioral data.
• The Digital Platforms Senior Manager will shape and execute digital platforms strategy for the Africa operating unit. The role will oversee consumer-facing web properties and digital experience platforms to ensure that platforms are technically sound and continuously improved based on data and audience insights.
• By managing a range of projects, and offering expert consultancy and support, this role will ensure that our digital products and services are delivered with an excellent standard, helping us deliver deliver a first-class experience to our digital audiences; and develop governance to enable the network to keep content and data current and relevant.
• This position reports to the Digital Platforms Director and will work closely with cross functional teams across the organization.

What You will Do For Us  

• Developing and executing Digital Platforms strategy for Africa Operating Unit
• Designing strategies and plans for Owned platforms of TCCC brands in order to maximize consumer acquisition, engagement & retention
• Developing plans to localize and implement global owned platforms in the Operating Unit
• Manage those platforms with a continuous learning & iteration mindset
• Work hand in hand with global team to ensure the success of the global brands owned platforms in the Operating Unit
• Map and develop relationships with key stakeholders that will maximize TCCC owned platforms to its consumers and shoppers
• Work in partnership with other areas within Intergraded Marketing and Marketing to embed the owned platforms into the brand ecosystems
• Lead inputs into sprint planning and plan and prioritize product feature backlog and development for the product.
• Define product vision, product road-map and growth opportunities.
• Research and analyze market, the users, and the roadmap for the product.
• Providing expert perspective on consumer acquisition and activation (e.g., campaign and promotion aggregator)
• Leverage personal network and knowledge of digital tools to drive competitive experience and product advantage  
• The Owned Consumer Platforms manager plays a key role in disrupt the way we do marketing and educate/spread that throughout the organization. 
• The consumer platforms manager plays the role of SME on all consumer digital platforms and will be responsible for building capability in the OU (internal and partner network)

Education Requirements

• Digital – savvy: 12-15 years digital platforms experience
• Proven experience managing a website or other technical platform for the purpose of supporting consumer facing digital experiences.
• Proven experience managing a budget of any magnitude related to IT investments, ideally including evaluating technical investments and making vendor/platform selection recommendations, is preferred but not required.
• Experience working in cross-functional and cross-geographical teams is preferred

Skills:

• Customer Journey
• Digital Customer Experience
• Digital Marketing Campaigns
• Digital Marketing Platforms
• Digital Platforms
• Digital Products
• Digital Services
• Digital Technology
• Online Platforms
• Technology Platforms