General Manager - Business Growth at MTN Nigeria

Mission:

Define and monitor the implementation of Digital Services’ ecosystem, partnership, product, and service growth strategies to acquire customers and grow revenues in alignment with MTNN’s business strategy and market requirements.

Description:

• Define the commercial growth strategy for Digital Services in line with MTNN’s overarching business goals - ensure effective implementation of the strategy by means of providing direction, structure, frameworks, models, plans and roadmaps
• Regularly review the commercial growth strategy and roadmap to ensure its alignment with the changing dynamics of the internal and external ecosystem
• Develop consistent, efficient, relevant, and standard policies, processes, and procedures for growing Digital Services’ partnerships, platforms, products, and services
• Develop an intra-divisional Internal Stakeholder Engagement Strategy which includes but is not limited to the rationale for regular engagements (cross-functional meetings, sessions, and workshops), engagement format, communication plan, implementation plan, monitoring and review plan, performance metrics
• Ensure that the Digital Business Growth team provides accurate, current, data-driven, relevant, and understandable analysis, FAQs, information, and reports – including but not limited to competitive intelligence, impacting trends, and weekly performance reports – as may be required to guide management decisions and support the business planning process
• Develop and monitor the implementation of Digital Services’ ecosystem, partner, platform, and product growth strategies for multiple market segments across the entire spectrum of customers addressed by MTNN to acquire customers and grow revenues in alignment with the overall business strategy and market requirements
• Establish the short, medium, and long-term road map for MTNN’s ecosystem, partner, platform, product, and service growth in alignment with MTNN’s business strategy
• Develop and monitor the implementation of tactical plans – including but not limited to enhanced/new business models, business requirements, features, functionalities, partnerships, products, and services
• Collaborate closely with the Digital Business Development team to define, drive, and monitor the design, documentation, development, implementation, testing, launch, management, review, and ongoing support of partnerships, platforms, products, and services for multiple customer segments
• Develop a framework to understand competition(s) and provide solutions to react to competitive threats while monitoring the local and international environment to identify new platforms, products, and service opportunities
• Interrogate and understand customer (expectations, needs, and priorities), product/service features, growth areas, markets, and trends about existing digital platforms, products, and services to identify new business opportunities
• Monitor and improve MTNN’s NPS related to partnerships, platforms, products, and services
• Drive differentiation through better customer experiences and digital channel transformation to create new routes to market and ensure that services/products are easily accessible to customers
• Contribute to the development of MTNN’s long-term business strategy to position MTN as a leading digital services provider 
• Develop strategies to identify and fulfil the expectations, needs, and priorities of external stakeholders, e.g., aggregators, content partners, regulators, and service partners
• Establish and maintain an effective corporate relationship with key stakeholders and decision-makers in Nigeria
• Develop an External Stakeholder Engagement Strategy which includes but is not limited to the rationale for regular engagements, engagement format, communication plan, implementation plan, monitoring and review plan, performance metrics
• Manage critical 3rd party relationships with internal stakeholders, external partners, suppliers, and other relevant vendors
• Drive MTNN’s Cultural Operating System and Vital Behaviours required to improve business performance
• Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape
• Foster active collaboration and relationships with employees across all levels and divisions in line with MTNN’s VB and values
• Promote a sustainable organizational culture that enhances employee productivity and oversee the management of the year-on-year performance of all dimensions of the Group Culture Audit
• Contribute and participate in all Digital Services’ Employee Engagement Program events, initiatives, discussions, and workshops

Education:

• A first degree in Business Administration, Business, Management, Marketing, Social Sciences, or any related discipline
• MSC/MBA qualification in a related field
• Proficiency in Microsoft Office (Excel, PowerPoint, and Word)
• Fluent in English

Experience:

• A minimum of twelve (12) years in a global/multinational enterprise, and an understanding of emerging markets which should include:
• 3 – 5 years in a strategic role within a large organization 
• At least 2 years of digital products growth experience 
• Experience at the senior management level in Information Technology, OTT, or telecommunications will be an advantage
• Experience in customer service, growth marketing, product and value proposition development, product life cycle management, and product analytics and performance evaluation
• A detailed understanding of the digital ecosystem, players, business models and industry-related best practices with experience working in a digital environment
• A track record of developing a communication strategy, building relationships across teams and key stakeholders to achieve goals
• Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organization, influence stakeholders, and work as part of a cross-functional team