Growth Marketer - Loyalty and Special Projects at Kuda Bank

About the role

Kuda is looking for an experienced Growth Marketer who will be responsible for executing acquisition, retargeting and retention campaigns, monitoring campaign performance and analysing data to identify trends. This role will focus on loyalty programs and other special projects.

Responsibilities

• Own the growth marketing strategy relating to loyalty, referrals and viral loops with the objective of improving activation and retention of existing customers as well as acquiring new high value customers.
• Lead growth marketing efforts on ad hoc special projects, depending on business need. These are likely to include credit campaigns and operational updates as well as a variety of future projects that may be added to the roadmap.
• Execute acquisition campaigns across multiple digital channels, including paid social, search, programmatic and other relevant channels.
• Develop and execute App Store Optimisation (ASO) strategies across the App Store (Apple) and Google Play Store (Android) to maximise visibility and conversion rate.
• Develop and execute lifecycle marketing campaigns across multiple channels, including email, push notifications, in-app messaging, and other relevant channels.
• Monitor campaign performance and optimise campaigns based on key performance indicators (KPIs) such as conversion rates, user acquisition cost, and retention rates.
• Develop and execute A/B tests to optimize campaign performance and improve the user experience.
• Analyse data to identify trends and opportunities for improvement, and develop and execute campaigns based on data-driven insights.
• Work closely with our marketing and design teams to ensure our campaigns align with our roadmap and user needs.
• Be adaptive to business needs and take on ad hoc projects as required.
• Explore ways to utilize available technology to analyse, optimize and scale growth marketing efforts.
• Stay up-to-date with the latest trends and best practices in growth marketing, and share insights with the rest of the team.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years experience in marketing or a related field.
• Previous experience working on marketing strategies for loyalty programs
• Strong understanding of customer acquisition and retention strategies, as well as some experience in developing and executing marketing campaigns.
• Strong understanding of marketing channels such as paid social, email, push notifications, and other relevant channels.
• Strong analytical skills and an interest in data analysis.
• Excellent communication skills and the ability to work collaboratively with cross-functional teams.
• Knowledge of mobile app analytics tools such as Mixpanel, AppsFlyer (or similar)
• Familiarity with marketing automation tools such Iterable (or similar)
• Passion for marketing and a desire to learn and grow in a fast-paced environment.
• Nice-to-have: experience working for a fintech or gaming app