Head of Growth Marketing at Project Growth

Key Responsibilities:

• Drive Top-of-Funnel Growth: Drive measurable and meaningful top-of-funnel growth, as measured by new paying subscribers.
• Build and Execute Growth Roadmap: Build a roadmap of experiments to run in existing and new channels, executing with speed and high-quality output.
• Strategy and testing: Test new channels, managing strategy and execution from start to finish. If early tests are impactful, scale efforts with contractors or agencies.
• Accelerate Ongoing Marketing Efforts: Accelerate work in paid marketing, SEO, affiliate, conversion rate optimization, and influencer marketing. Set clear goals and make necessary adjustments to channels.
• Quantitative Research: Conduct quantitative research to answer specific growth questions. Draft project requirements, collect data, run calculations, and share findings.
• Agency and Contractor Management: Work with agencies and contractors as needed, handling recruiting, management, negotiation, and communication.
• Reporting and Coordination: Report learnings internally to the founders and team regularly. Coordinate with product and engineering teams to implement growth-oriented product changes.

Example Projects:

• Influencer Marketing Test: Run experiments sponsoring influencers on YouTube, TikTok, and Instagram. Determine ROI using various forms of attribution.
• Video for Paid Marketing: Source, produce, and test video creative for paid ads on Meta and YouTube. Work with vendors to incorporate learnings.
• SEO Opportunities: Support ongoing SEO efforts by identifying opportunities to ramp up traffic and new customers.
• Ideal Customer Profile Analysis: Analyze existing user data to identify ideal customers and determine what differentiates them from others. Recruit and work with contractors if needed.

What Success Looks Like:

• Accelerated User Growth: You have significantly increased the number of paying subscribers through innovative and effective top-of-funnel growth strategies.
• Effective Campaign Execution: You have successfully implemented and optimized campaigns across various channels, demonstrating a high ROI and contributing to the overall growth.
• Strong Cross-Functional Collaboration: You have effectively collaborated with product and engineering teams to implement growth-oriented changes, resulting in a seamless user experience and increased engagement.

Required Skills and Qualifications:

• 7+ years of experience as a growth leader for a B2C consumer product. Former experience as a founder is a plus.
• World-class understanding of at least 1-2 quantitative channels (e.g., paid, SEO).
• Significant experience in 3-4 other channels (e.g., viral, PLG, content).
• Expert understanding of consumer lifecycle analytics and metrics (e.g., retention, activation, MRR).
• Advanced technical and quantitative skills, including data pipeline creation and maintenance, and running queries.
• Excellent written communication skills for async work.
• Ability to be scrappy and propose impactful projects across various situations.
• Understanding of the AI and training technology sector is nice to have.