Head of Marketing and Branding at Workforce Group

About the Role

• The head of marketing will have overall responsibility for and ownership of the company's Brand.
• These responsibilities include but are not limited to the development of a clear brand identity and brand execution guideline, developing marketing strategy to drive member recruitment, retention and overall brand perception of the organization.
• On a broader scale the head of marketing will also be responsible to promoting the ownership and leadership of the fitness sector.

Duties and Responsibilities

• Strategic marketing: The core function of this role is to chart the strategic marketing and advertising course for the organization's brand and act as brand owner. This will include and not be limited to, developing a comprehensive brand manual for the brand that will guide all its creative, marketing, experiential and product led interactions with the world, member (and potential member) segmentation and targeting, opportunity mapping and exploitation and providing strategic/creative marketing support across all company business lines.
• Product development & management: The head of marketing will, in tandem with the branch operations team, develop and manage the company’s product line up with a view to promoting and keeping them in line with the brand’s ethos and promoting them to the right target audiences.
• Digital Marketing: The head of marketing role will direct the company's digital marketing efforts, through a digital marketing team to employ all digital channels to inform, engage and grow our customer base and sphere of influence.
• Project Management: Work cross-functionally within (Branch Management, Customer Service etc.) and outside the organization (agencies) providing strategic leadership and strong project management on all marketing communication, product/branch launch and consumer and stakeholder engagement.
• Agency & Partner Management: The head of marketing will lead the company's selection, contacting, engagement and management of necessary agency and other partners for the production, dissemination and management of marketing material on behalf of the organization.
• Marketing Performance management: Evaluate marketing campaigns to determine effectiveness and impact on key commercial objectives, and produce monthly reports highlighting trends, lessons learned, and growth opportunities.

Skills & Experience

• At least 7 - 10 years of experience in brand and or integrated marketing management with at least 3 years as Head of Marketing or similar role.
• Experience working with an agency is key
• Minimum of a BA/BSc in any marketing or communications related discipline or MSc/MA in Business management with a marketing specialization.
• Must have Marketing, Branding, and experiential marketing skills and an In-depth understanding of market research methods and analysis.
• Excellent stakeholder management, organizational and leadership skills.
• Knowledge of Product Development & Product Management (Non-technical skills)
• Outstanding communication and interpersonal abilities.
• Proven experience in sales and/or marketing and managing relationships with key stakeholders.