Key Account Executive (Wine and Spirit) at BA Distribution Nig Ltd

Responsibilities

• Evaluate and monitor outlet and channels profitability.
• Establish the service standard for Mega Accounts, measure efficiency against the standard and close down the gaps.
• In cases of credit customers (Megas) be responsible for debt reconciliation and recovery of aged debts
• Do category analysis/brand analysis by Mega Account/Non mega and share the analysis with line managers.
• Have deep knowledge of company products range (SKUs, brands name, flavor, packaging, freshness, prices, company policy in connection to merchandising, product freshness) and communicate same to customers.
• Maximizes all opportunities in the process of closing a sale to a Key Account shopper resulting in the taking of market share from competitors in-store
• Ensure accurate data capture in Out of Stock and off-take reports and other records to achieve a quality database. Share the captured data with HO for analysis, review and improvement purposes.
• Rotate stock at POS and replace overage stocks if necessary.
• Work to a specified plan covering each location in-store/ different stores systematically to improve off-take of all BA products. Adherence to work hour schedule and route plan.
• Assists in the implementation of company marketing plans as needed.
• Inform management of any new developments in the store/ stores i.e. competitive activity, new product launch etc.
• Create strong relationship with store-manager, floor operations, supervisors, syndicated merchandisers of Blue Arrow and other merchandisers of other companies.
• Representing the company at trade promotions and expo’s
• Direct/guide, control and generally oversee the work of any direct & indirect associate placed under him/her.
• Ensure products are available in good condition, if needed, rotate stock in first-expiry first-out basis (FEFO)
• Ensure his/her planograms are always kept according to instructions
• Assist and involve in training of new recruits and adhoc sales force, merchandisers
• Responsible for CREATION of demand from store and NOT JUST SERVICE the demand
• Working closely with visual display staff and department heads to decide how products should be displayed to maximize customer interest and sales.