Market Activation Manager(FMCG) at Ascentech Services Limited

Job Summary:

• The successful candidate will be responsible for leading and executing brand activation strategies to ensure the company wins both in the shop and wins the shop.
• This role focuses on activation across open markets, consumer and trade sampling, driving brand and BTL (Below-The-Line) activations, and spearheading visual merchandising initiatives.

Responsibilities:

• Market Activation
• Brand Activation & BTL Execution
• Visual Merchandising & In-Store Excellence
• Trade Relations & Customer Engagement
• Reporting & Budget Management
• Reporting & Inventory Management
• Event & Promotion Management

Key Performance Indicators (KPIs):

• Sales Growth in Target Markets
• Market Share
• Activation ROI
• Consumer and Trade Sampling Impact
• Campaign Reach & Engagement
• Merchandising Compliance Rate
• In-Store Display Effectiveness
• Inventory Management

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in field sales, trade marketing, or brand activation within the CPG industry