Marketing Officer at Kest Professional Services

Objective / Purpose

• Responsible for all sales and marketing activities of the organization and implementation of the business development plan, which includes: prospecting, lead generation and qualification, presentation development and follow-up.

Department / Division / Unit
Reporting Relationships

• Functionally Reports To: Managing Director
• Supervises
• Business Development & Marketing Team

Working Relationships
Internal:

• Finance, Business Support, Business Solutions & Services Team, Key Account Manager

External:

• Prospects, existing clients, stakeholders, corporate and individual

Job Duties / Responsibilities / Accountabilities

• Create and build profitable and successful relationships with clients in various sectors by marketing and cross-selling all of the company’s services and products.
• Constantly pursue new business opportunities within new companies and markets while collaborating with Account Management partners to strategically expand the existing business
• Ensure constant and effective communication with prospective clients via cold calls, warm calls, networking events and the use of social media with the goal of generating business opportunities
• Collaborate with internal team members and strategically leverage the strength and knowledge of the team to determine how to best service customers.
• Utilize existing clients and resources to network and build client referrals
• Set up the business development model and structure of the company.
• Develop strategy and business case for pre-launch through roll out exercise.
• Execute and evaluate the market, competitive analysis, and market positioning of the company.
• Ensure strategic product planning, positioning, and cost optimization calculations are carried out effectively.
• Responsible for establishing and controlling the product development processes.
• Manage Budget and cost responsibility regarding business development and sales.
• Act as the first port of call for nominated customers.
• Provide customers with accurate and timely costing, lead-time and delivery Information as needed.
• Identify key trends in the industry and advise management on opportunities to take advantage of.
• Develop and update new sales literature.
• Provide direct marketing and sales to new business prospects.
• Develop relationships with clients and prospects.
• Enhance the company’s Web site with creative and relevant information.
• Manage and develop electronic presentation resource materials for marketing.
• Develop contacts in all key market segments.
• Manage/keep regular contact with companies on the prospect list.
• Build relationships between organizations and key prospects.
• Create opportunities to pitch new accounts.
• Understands the business and challenges of key prospects and proffer solutions that will lead to new business transactions.
• Develops sales and marketing strategies for key prospects.
• Coordinates presentation/pitch approaches.
• Develops responses to requests for proposals (RFPs).
• Researches all prospects.
• Organize, direct and make physical arrangements for presentations.
• Promote high-impact, highly integrated advertising, Web development, Specialized Marketing in-channel selling systems and results-oriented public relations programs.
• Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities.
• Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas.
• Take ownership of the management of the sales and marketing functions of the business.
• Drive increased revenue and profit to achieve the Company`s growth.
• Plan and coordinate the implementation of business plans and the penetration of new markets.
• Develop and execute a multi-channel marketing strategy and plan to acquire and retain businesses.
• Establish effective marketing reporting to support business decision-making. Create an efficient marketing function through the adoption of professional marketing approaches and processes;
• Stay ahead of the curve on social media developments; monitor the social media and competitive landscape, and identify key trends and developments and regularly update the Senior Management Team, bringing new media ideas to the table;
• Participate in development of the marketing budget, target setting and managing budget to achieve agreed KPIs;

Key Performance Areas

• Business Delivery
• Financial Efficiency
• People/ Capability
• Customer
• Work Tools
• Office Facilities (Printers, consumable, meeting room, etc.)
• Laptop computer
• Desk phone
• Business card
• Call credit for mobile phone & Outside-office internet access
• Use of pool car for meetings, etc.

Job Specification / Qualification
Education Qualification

• Minimum of a Bachelor’s Degree
• MBA is an added advantage

Professional Qualification:

• Professional membership and certification in relevant and recognised institutions

Experience

• 7+ years of B2B marketing communications experience preferred.
• Experience in working with senior management to align sales strategies and solutions
• Must have experience of working in a corporate/business focused environment
• Excellent negotiation skills, proven track record of successfully pitching for new business
• Proven track record of increasing revenue through generation of leads
• Grade Alignment
• Manager

Key Competencies Requirements:
Functional/ Technical:

• Report Writing
• Analytical
• Creative
• Event Management
• Project management
• MS Office suite – average/above average proficiency

Managerial:

• Strong written and verbal communication skills, with attention to detail
• Result oriented
• Strong analytical, organizational, and multi-tasking skills.
• Energetic, highly self-motivated and able to work efficiently and productively.
• Professional disposition and ability to maintain confidentiality
• Proactive and solution minded attitude
• Target driven
• Ability to work under little or no supervision

Behavioural:

• Leading People
• Building Coalitions
• Leading Change