Marketing Specialist at Semicolon Village Limited

Scope

• The Marketing Specialist will play a key role in executing Semicolon’s marketing strategies, focusing on content creation, social media management, SEO, digital advertising, UX writing, and lead generation.
• This role requires a strategic thinker who can communicate effectively, manage multiple projects, and contribute to the growth of our brand.

Key Responsibilities

Content Marketing:

• Create engaging content for blogs, social media, newsletters, and other digital  platforms.
• Collaborate with the Marketing Manager to produce high-quality case studies, articles, and reports that amplifies Semicolon’s work and impact.

Social Media Management:

• Manage and grow Semicolon’s presence across social media platforms (LinkedIn, X, Instagram, Facebook).
• Create and distribute content that engages our community and builds brand awareness.
• Monitor social media trends and analytics to optimize engagement strategies.

SEO:

• Implement on-page and off-page SEO strategies to improve organic search rankings.
• Conduct keyword research and optimize website content to drive traffic.
• Track and report on SEO performance, making data-driven recommendations for improvement.

Email Marketing:

• Design and manage email marketing campaigns to nurture leads and engage with our audience.
• Use email marketing automation tools to segment audiences and personalize communications.
• Analyze campaign performance and adjust strategies to increase open and click-through rates.

Digital Advertising:

• Plan, execute, and optimize paid advertising campaigns across platforms including Google, Facebook, Instagram, LinkedIn, and X.
• Monitor ad performance and adjust bids, targeting, and creatives to maximize ROI.
• Provide regular reports on campaign outcomes and insights.

UX Writing:

• Craft clear, concise, and user-friendly copy that enhances the user experience across Semicolon’s digital products, including websites, landing pages, and applications.
• Collaborate with the design and development teams to ensure that the language used in the user interface (UI) aligns with the overall user experience (UX) goals.
• Conduct A/B testing of copy to determine effectiveness and improve user engagement.

Lead Generation:

• Generate and nurture leads through various channels, including content marketing, digital ads, events, and email campaigns.
• Track and analyze lead generation metrics in a bid to improve lead quality and conversion rates.

Copywriting:

• Craft compelling and persuasive copy for various marketing materials, including ads, social media posts, blog posts, and email campaigns.
• Ensure consistency in messaging and alignment with brand voice across all content.

Collaboration and Communication:

• Work closely with the Marketing Manager to align marketing activities with business goals.
• Collaborate with cross-functional teams to ensure cohesive and integrated marketing strategies.

Requirements

• Experience Range: 3-4 years of relevant experience in a marketing role, particularly in digital marketing, content creation, and campaign management.

Certifications: 

• Certifications in digital marketing, content marketing, or social media are a plus but not mandatory.