Referral Program Manager at Miva Open University

OVERALL FUNCTION

• As the Referral Program Manager, you will play a pivotal role in driving customer acquisition and brand advocacy through our referral program.
• You will be responsible for developing, implementing, and optimizing referral strategies that incentivize our current customers, partners, and advocates to refer new users to our platform. Role and responsibilities
• Develop a comprehensive referral program strategy that aligns with our business goals and supports our growth objectives.
• Identify target audiences and segments for the referral program.
• Create engaging referral program materials, including promotional collateral, referral codes, and resources for advocates.
• Design attractive referral incentives that motivate participants to refer new customers.
• Program Implementation
• Launch and manage the referral program across multiple channels, including email, social media, website, and app.
• Collaborate with the marketing team to integrate the referral program into our overall marketing initiatives
• Cultivate relationships with existing customers, partners, and influencers to encourage their participation in the referral program.
• Provide excellent support to program participants, addressing inquiries and troubleshooting issues.
• Monitor and analyze the performance of the referral program, tracking key metrics such as referral conversions, participation rates, and engagement levels.
• Provide regular reports on program effectiveness and make data-driven recommendations for optimization.
• Develop persuasive messaging and content to promote the referral program to our existing users and potential advocates.
• Collaborate with the content team to create engaging materials that highlight the program's benefits.
• Continuously iterate and optimize the referral program based on insights, feedback, and market trends.
• Stay informed about industry best practices and innovative referral strategies.

Qualification and Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• Proven experience in developing and managing successful referral programs, preferably within the EdTech or technology industry.
• Strong understanding of referral marketing tactics, strategies, and best practices.
• Excellent communication skills, with the ability to engage and motivate advocates and participants.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Collaborative and cross-functional mindset, working seamlessly with marketing, sales, and product teams.
• Creative thinker with a passion for developing innovative referral strategies.
• Proficiency in using referral marketing tools, analytics platforms, and marketing automation.
• Goal-oriented and results-driven approach to achieving program objectives.