Social Media/Digital Marketing Executive at Romanspage Global

Job Description

• Develop and implement social media strategies to align with business goals.
• Manage and oversee daily content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Create engaging and creative social media posts, including images, videos, and written content.
• Respond to customer queries, comments, and complaints in a timely and professional manner.
• Monitor and report on social media metrics and performance, adjusting strategies as needed.
• Plan and execute digital marketing campaigns to promote logistics services and products.
• Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and conversions.
• Analyze campaign performance and provide regular reports on key metrics (CTR, conversion rates, etc.).
• Create compelling and informative content for social media, websites, blogs, and email newsletters.
• Work with designers, photographers, and videographers to develop visual content that aligns with the brand.
• Ensure content is optimized for SEO and tailored to target audiences.
• Engage with online communities to promote brand loyalty and build relationships with customers.
• Coordinate with customer service teams to address customer inquiries and provide timely support.
• Organize and participate in community-building initiatives and events to grow online presence.
• Ensure brand consistency in voice, tone, and messaging across all digital platforms.
• Work closely with the marketing team to enhance the company’s online reputation and credibility.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2-3years of proven experience in social media management and digital marketing.
• Strong knowledge of various social media platforms, best practices, and trends.
• Experience with SEO, SEM, and social media advertising.
• Proficiency in using digital marketing tools such as Google Analytics, Facebook Ads Manager, Hootsuite, etc.