Web Developer & Mobile Solutions at First Bank

DUTIES & RESPONSIBILITIES

• Collaborating with cross-functional teams to integrate digital solutions seamlessly across channels.
• Responsible for managing all Apps / Mobile solutions / SEO activities such as deep linking, link building and keyword strategy to increase rankings of website/webpages on all major search networks. 
• Technical support and training of the subsidiary focal persons in the Group on website related issues.
• Develop webpages, landing pages, microsite, Apps etc. for digital marketing campaigns in line with defined brand guidelines
• Coordinate VAPT remediations and ensure up to date tracking across touchpoints 
• Responsible for value realization on all go-live projects and report promptly 
• Handle Mobile / App / SEO requests to ensure they are adaptable and best practices are implemented 
• Advise and implement necessary website security standards.
• Develop reports for relevant stakeholders describing usage rates and engagement levels
• Supervise and ensure resolution on all issues identified from crawling information tool and fix all broken links
• Support live production of events on owned platforms of the Bank
• Maintain and manage webmaster software and ensure all updates and renewals are done in a timely manner
• Identify and recommend improvement opportunities for FirstBank’s website
• Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries. 
• Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
• Perform A/B test for landing pages, messaging and multiple user experiences
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

JOB REQUIREMENTS

Education

• Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
• Digital Marketing certification will be an added advantage
• Professional certifications in related field

Experience

• 4 – 7 years’ experience in webmaster function
• Experience in marketing communications with at least 2 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. 
• Experience in financial services, product management and investment banking/asset management will be an added advantage
• Certification in related field is an added advantage such as Amazon Web Services (AWS), Certified Internet Webmaster (CIW), Java Script Specialist 
• Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage