Job Offers at The HR Hub Nigeria

Role Overview

• As a Brand Strategist, you'll play a crucial role in shaping the identity of our innovative tech dating platform before it takes center stage. You'll work closely with the marketing team to understand the target audience, craft a compelling brand narrative, and develop pre-launch communication strategies.

Responsibilities

Market Research & Competitive Analysis:

• Assist with conducting market research to understand the dating app landscape, user demographics, and psychographics of your target audience.
• Analyze competitor apps to identify their brand positioning, messaging, and visual identity.
• Compile competitive analysis reports highlighting key insights and potential differentiators for your brand.

Brand Development & Messaging:

• Work with the brand strategist to develop the brand identity, including the brand name, tagline, and core brand values.
• Craft compelling brand messaging that resonates with the target audience and effectively communicates the platform's unique value proposition.
• Develop brand voice and tone guidelines to ensure consistent messaging across all marketing materials.

Pre-Launch Marketing & Brand Awareness:

• Research and identify creative and cost-effective ways to build brand awareness pre-launch (e.g., social media marketing campaigns, influencer outreach).
• Assist with developing content (e.g., blog posts, social media content) that aligns with the brand message and generates interest among the target audience.
• Monitor and analyze the performance of pre-launch marketing efforts and provide insights for optimization.

Additional Tasks:

• Conduct research and stay updated on current dating app trends and marketing strategies.
• Assist with creating presentations to communicate brand strategy to internal stakeholders.
• Participate in brainstorming sessions and contribute creative ideas for brand development.

Qualifications

• 2-3 years of experience in brand strategy, preferably in tech or digital products
• Proven track record of developing successful brand strategies from concept to launch
• Strong understanding of the dating app landscape and digital consumer behavior
• Excellent analytical skills with the ability to translate data into actionable insights
• Creative thinking with a knack for developing unique brand positioning
• Superior written and verbal communication skills
• Experience in creating compelling brand presentations and storytelling
• Proficiency in brand strategy tools and methodologies
• Familiarity with design principles and their application in branding
• Knowledge of digital marketing channels and best practices
• Experience working in fast-paced, pre-launch environments
• Bachelor's degree in Marketing, Communications, Business, or related field
• Proficiency in tools such as Google Analytics, social media analytics platforms, and market research tools

Desired Qualifications:

• Experience in the dating app or social networking industry
• Knowledge of UX/UI principles and how they relate to branding
• Familiarity with agile methodologies
• Experience in startup environments

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Role Overview

• As a Product Manager, you'll be the driving force behind our innovative tech dating platform! You'll wear many hats, from leading the product vision and roadmap to collaborating with cross-functional teams (design, engineering, marketing) to bring it to life.  In this pre-launch phase, your focus will be on defining the core functionalities, ensuring a user-centric approach, and setting the stage for a successful launch. Your leadership and agile methodology skills will be crucial in keeping the project on track and adapting to changing priorities.

Responsibilities

User Research & Voice of Customer (VOC):

• Conduct user interviews, surveys, and A/B testing to understand target user needs, pain points, and dating app preferences.
• Analyze user data and feedback to inform product features and functionalities.
• Partner with marketing to identify ideal user personas and tailor the platform experience accordingly.

Product Definition & Prioritization:

• Work closely with engineering and design teams to translate user needs into a clear product roadmap.
• Prioritize features based on user impact, feasibility, and business goals.
• Develop user stories and acceptance criteria to ensure features meet user expectations.

Competitive Analysis:

• Research and analyze existing dating apps to identify trends, strengths, and weaknesses.
• Benchmark your platform's unique value proposition and competitive advantages.

Product Design & Development Collaboration:

• Partner closely with designers and UX experts to create an intuitive and user-friendly interface.
• Work with engineers to define technical requirements and ensure features are built to meet user needs and business objectives.
• Conduct regular product reviews and provide feedback throughout the development cycle.

Pre-Launch Testing & Refinement:

• Develop and oversee a comprehensive pre-launch testing plan.
• Gather user feedback through usability testing and iterate on the product based on insights.
• Ensure the platform is bug-free, secure, and scalable for a smooth launch.

Leadership and Agile Methodology:

• Product Vision & Strategy: Define the product vision, roadmap, and user experience (UX) for the dating platform, focusing on solving user pain points and creating a unique value proposition within the competitive landscape.
• Prioritization & Backlog Management: Prioritize features and functionalities using agile methodologies like user story mapping and backlog refinement.
• Cross-Functional Collaboration: Lead and collaborate effectively with cross-functional teams (engineering, design, marketing, data science) to ensure seamless product development and delivery.
• Stakeholder Management: Communicate effectively with key stakeholders (CEO, investors), manage expectations, and secure buy-in for product decisions.

Product Positioning:

• Develop clear product positioning and messaging that resonates with target customers.
• Act as the product leader within the company, advocating for the product and driving its success.

Qualifications

• 2-3 years of experience in product management for a consumer tech product (ideally, a dating app or social media platform).
• Proven track record of successfully launching and growing tech products.
• Strong user research and user empathy skills.
• Excellent communication and collaboration skills across various teams (engineering, design, marketing).
• Analytical mindset with a data-driven approach to product decision-making.
• Experience with product road mapping, prioritization frameworks, and user story development.
• Passion for the dating app space and a deep understanding of current trends and user behavior.
• Proficiency in project management tools (e.g., Asana, Jira).
• Bonus points for experience with A/B testing tools and user analytics platforms.

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Role Overview

• As a Product Marketing Manager at Spowse, you'll play a key role in bringing our amazing app to the forefront of the African community. You'll be responsible for developing and executing go-to-market strategies, crafting compelling messaging, and driving user acquisition and engagement. You'll collaborate closely with product managers, designers, and other marketing teams to ensure Spowse reaches the right audience and resonates deeply with them.

Responsibilities

Messaging and Positioning:

• Develop clear and compelling messaging that highlights Spowse’s unique features, benefits, and value proposition.
• Craft positioning statements that resonate with our diverse user base.
• Collaborate with the product team to ensure consistent messaging across all touchpoints.

User Insights:

• Conduct market research and gather insights about user behavior, preferences, and pain points.
• Use data-driven analysis to inform product decisions and optimize user experiences.
• Understand the nuances of the black and African community’s dating landscape and tailor marketing strategies accordingly.

Content Creation:

• Create engaging content for various channels (website, social media, email campaigns, etc.).
• Write blog posts, newsletters, and press releases that showcase Spowse’s mission and success stories.
• Collaborate with designers to develop visually appealing assets.

Go-to-Market Strategy:

• Develop and execute a comprehensive go-to-market strategy for the product launch and subsequent updates, including setting objectives, identifying target markets, developing marketing materials, and coordinating cross-functional teams. 

Marketing Campaigns:

• Plan and execute marketing campaigns to drive user acquisition, retention, and engagement.
• Monitor campaign performance, analyze metrics, and iterate based on results.
• Leverage both organic and paid channels effectively

Community Building:

• Engage with our user community through social media, forums, and events.
• Foster a sense of belonging and encourage user-generated content.
• Be an advocate for our users and actively listen to their feedback.

Competitive Analysis:

• Continuously monitor and analyze competitor apps, identifying opportunities for differentiation and improvement in product.

Cross-Functional Collaboration:

• Work closely with product managers, designers, and engineers to align marketing efforts with product launches and updates.
• Collaborate with the growth team to optimize conversion funnels.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 2-3 years of experience in product marketing, preferably in tech or mobile apps
• Proven track record of successful product launches or go-to-market strategies
• Strong understanding of the dating app landscape and digital consumer behavior
• Excellent analytical skills with the ability to derive insights from market data
• Superior writing skills with the ability to craft compelling product narratives
• Experience in creating marketing collateral and sales enablement materials
• Proficiency in market research methodologies and tools
• Familiarity with digital marketing channels and best practices
• Strong project management skills and ability to work cross-functionally
• Experience with marketing automation and CRM tools
• Data-driven approach to decision making and strategy development

Desired Qualifications:

• Experience in the dating app or social networking industry
• Knowledge of UX/UI principles and how they relate to product marketing
• Familiarity with agile product development methodologies
• Experience in startup or fast-paced tech environments
• Proficiency in tools such as Google Analytics, social media analytics platforms, and market research tools