General Manager - Segments and Devices Marketing at MTN Nigeria

Description:

• Drive an increase in shareholder return by ensuring that Marketing Processes are aligned to achieving all elements on the business score card. (I.e. Grow Market Share, Grow ICT & Data Revenue, Increase EBITDA margins, Assure Revenue, CAPEX Returns Management and Net Subscriber Additions). 
• Develop and consolidate an overarching MTNN consumer product roadmap including proffering short- and long-term views, identifying key drivers for sustainable profits and driving achievement of objectives/targets.
• Review MTNN corporate direction and develop Consumer Marketing strategy ensuring alignment with MTN corporate strategic objectives and develop plans to support business initiatives and enhance IS support capacity.
• Develop strategies and champion customer-centric culture across the organization and develop/reform relationships with MTNN’s internal and external customers to transform the MTNN’s revenue
• Develop and implement Consumer Segment Marketing plans, reviewing methods of delivery and making optimal decisions in related areas such as:
  •  Market strategy
  •  Product (in conjunction with product manager)
  •  Pricing (in conjunction with marketing services manager)
  •  Advertising (in conjunction with Master brand)
  •  Sponsorship and Promotions
•  Channel support/retail visibility (in store and out store (in conjunction with S&D).
• Develop and deploy campaigns that are consistent with the MTN Value Proposition, to clearly and strongly communicate the key benefits of consumer market product and services.
• Collaborate and co-create with other MTNN functions and subsidiaries as needed on propositions and shared go-to-market strategy
• Coach and mentor the Segments and Devices team to ensure understanding of the objectives and goals of the department, awareness of all related job requirements and accountabilities, and leverage human resources career development programs for staff career development.

Education:

• First degree in Marketing or a related discipline
• Possession of post graduate degree (MBA/ Masters in relevant discipline) will be advantageous 
• Fluent in English

Experience:

Minimum 12 years’ work experience, which includes:

• Senior management track record of 3 years or more, with at least 3 years in the relevant sector or industry as per the relevant role
• Experience working for a global or multinational enterprise (understanding of emerging markets is advantageous)
• Proven experience in proposition development, customer management, marketing management, market research, sales, and channel management
• worked across diverse cultures and geographies