Growth Marketing Manager, MVNO at Interswitch

Job Purpose

The primary purpose is to drive execution of our growth marketing strategies for MVNO products and services.

The incumbent of this role will be responsible for executing growth marketing B2C and B2B initiatives to support the achievement of business performance KPIs for Interswitch’s Telecoms business.

It requires building and scaling measurable marketing results through multiple channels, designing, and executing bespoke data-driven, cost-effective innovative ideas to drive growth across the funnel. Your job is to support the development and execution of marketing strategy (in line with the business strategy) to drive growth, improve efficiencies and increase revenue.

The Growth Marketing Manager should be analytical, and data driven with an obsession for tracking performance and the discipline to prove what’s working and what isn’t via insight from data.

Department:

Group Marketing & Corporate Communications

Reports to:

Divisional Head of Marketing, MVNO.

Key Responsibilities:

• Work with cross functional team (Product, Business, Sales, and Brand Marketing) to establish growth and brand strategies to support revenue and equity goals.
• Create, manage, and experiment with acquisition campaigns, retention campaigns and churn management campaigns to drive growth.
• Identify and target viable market segments with relevant product and services to build and sustain customer base.
• Develop and execute go-to-market strategy and execution of product launches for the product portfolio.
• Responsible for developing sound commercial justification paper (motivation documents) with clear objective, key initiatives, return on marketing projection, and budget to support growth marketing measures such as customer acquisition, customer retention, churn management and transaction growth.
• The incumbent will be required to provide strong support to the MVNO Head of Marketing in driving efficiency and effectiveness of the customer funnel including customer acquisition, retention and loyalty to dive business growth, engagement and customer lifetime value (CLV).
• Responsible for creating, testing, and refining compelling value propositions for customers.
• Work closely with the product management team to identify market opportunities and make recommendations on how they can be leveraged.
• Display in-depth understanding of the market, our customers, who are they, how they buy, and their motivations.
• Demonstrate deep understanding of competitors, channels, and routes to market. Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Analyse data to monitor revenue performance and uncover areas for improvement.
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
• Support the development of content required for campaign deliverables (product videos, social media banners, infographic videos etc.) through internal and/or partner resources.

Education:

A good 1st degree from a reputable institution and relevant qualification will be an add advantage.

Experience:

• 5+ years of experience in Growth Marketing Digital Marketing, Product Marketing.
• Experience in Telecoms - B2C & B2B
• Knowledge of Google Analytics, Email Marketing, Performance Marketing, Excel, PowerPoint
• Prior experience in performance marketing and running structured growth experiments.
• Analytical and metrics driven.
• Excellent written and verbal communications skills and strong presentation skills.
• Self-starter with the ability to manage several projects in a fast-paced environment