Marketer at Optimal Errand Services

Job Summary

• We are looking for an experienced Marketer who will play a pivotal role in developing and implementing marketing strategies to promote our services and our brand. He/She will be responsible for driving customer engagement, generating leads, and supporting business growth through effective marketing campaigns.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with organizational goals and target market segments.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform marketing strategies.
• Drive prospect generation activities through targeted marketing campaigns and initiatives. Develop and implement lead nurturing strategies to convert prospects into customers.
• Develop brand guidelines and ensure their adherence in all marketing communications. Monitor brand perception and make recommendations for brand improvements.
• Prepare regular reports and presentations to communicate marketing results, trends, and recommendations to stakeholders and management.
• Conduct market research and competitor analysis to identify market opportunities and customer preferences. Gather and analyse customer feedback, reviews, and behaviour to generate insights and improve marketing strategies.
• Develop and communicate marketing initiatives, timelines, and objectives to management and internal stakeholders.
• Cultivate and maintain relationships with key stakeholders, such as customers, vendors, influencers, and media outlets.

Requirements

• Minimum of HND in Marketing, Business Administration, or any related field.
• At least 2 years relevant work experience.
• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Must be resident in Abuja