Product Marketing Associate at Advancly

Job Summary

• The talented and proactive Product Marketing Associate will be responsible for developing and executing marketing strategies that drive the adoption and utilization of Advancly’s suite of products, including our flagship offering, Advancly Embed.
• You will work closely with the Product Management, Growth/Commercial, and Customer Success teams to ensure our products are effectively positioned and marketed in the competitive credit-tech landscape.

Responsibilities

• Product Evangelist: Become the ultimate advocate for our products. Create irresistible stories and messaging that make Advancly’s solutions the must-have tools for our target audience.
• Trendspotter Extraordinaire: Dive into the latest market trends and competitor moves. Use your findings to keep our products at the cutting edge and spot opportunities for innovation.
• Launch Rockstar: Help us rock the stage with our product launches. From brainstorming buzzworthy campaign ideas to executing unforgettable launch events, you’ll ensure every product debut is a smash hit.
• Campaign Wizard: Conjure up engaging marketing campaigns that grab attention and spark excitement. Whether it’s crafting catchy copy, running interactive social media challenges, or hosting virtual parties, you’ll be the mastermind behind our marketing magic.
• Sales Sidekick: Arm our sales team with fantastic tools and resources. Design dazzling presentations, create interactive demos, and equip them with everything they need to win over clients and close deals.
• Customer Champion: Team up with Customer Success to listen to user feedback and turn it into actionable improvements. Your insights will help us enhance our products and ensure our customers are over the moon.
• Analytics Ace: Track and celebrate our marketing victories! Monitor campaign performance, analyze data, and use your insights to tweak and perfect our strategies for even greater success.

Qualifications

• Bachelor’s degree or have built core competence in Marketing.
• 4+ years of experience in product marketing, preferably in the fintech or credit-tech industry.
• Strong understanding of product marketing strategies, go-to-market planning, and competitive positioning.
• Excellent written and verbal communication skills with the ability to craft engaging content and present complex ideas effectively.
• Proficiency in marketing tools and analytics platforms (e.g., Google Analytics, CRM systems).
• Ability to collaborate effectively in a fast-paced, cross-functional environment.
• Strong analytical skills and a data-driven approach to decision-making.