Technical Marketing Specialist at ARTECH 2000 Limited

Job Summary

• We're looking for someone who is passionate about the intersection of technology and marketing, with a deep understanding of how to enhance digital presence and drive meaningful business results.
• As a Technical Marketing Specialist, you will play a vital role in shaping our digital strategy, creating high-impact campaigns, and building an engaging online presence.
• This role isn’t just about technical skills; it’s about creativity, collaboration, and staying ahead in a fast-paced industry. You’ll have the freedom to innovate, while also working closely with our cross-functional teams to bring ideas to life.

What You’ll Do
Lead Our SEO Efforts

• Your expertise in SEO will be crucial in making sure that company stands out. You’ll craft and implement cutting-edge strategies that help us reach more people and generate leads.
• SEO Optimisation: Dive into both on-page and off-page SEO tactics, from refining content to technical adjustments like improving site speed and mobile responsiveness. Your efforts will make our website a digital powerhouse.
• Link Building: Build meaningful relationships through link-building campaigns, enhancing our domain authority and driving referral traffic.
• SEO Performance Analysis: You’ll be hands-on with tools like Ahrefs and Google Analytics, monitoring performance, tracking keywords, and identifying areas where we can grow.

Website Optimisation and Design Implementation:

• While you might not be designing from scratch, you’ll ensure every page performs flawlessly and is optimised for SEO.
• Turning Design into Reality: Collaborate with our design team to bring their vision to life, making sure every webpage is responsive, user-friendly, and optimized for performance across all devices.
• Performance Improvements: Monitor and enhance site speed, optimize images, and ensure compliance with the latest web standards to create the best possible experience for our users.
• Improving User Experience: You’ll help streamline user journeys, identifying where and how we can increase engagement and conversions through data analysis.

Build High-Converting Landing Pages:

• You’ll take pride in creating landing pages that don’t just look good, but that also deliver results.
• Conversion-Driven Design: Collaborate with the design team to build landing pages that turn visitors into leads, using compelling content, strategic layouts, and clear calls to action.
• Constant Refinement: Using data-driven insights, you’ll continuously test and optimize landing pages to ensure peak performance.
• Automation Integration: Seamlessly link landing pages with our marketing automation tools, ensuring leads are captured and nurtured effectively.

Conduct In-Depth Competitor Analysis:

• By keeping a close eye on our competitors, you’ll help shape our strategy and uncover new opportunities for growth.
• SEO Intelligence: Analyse what competitors are doing well, from their keyword strategies to backlink profiles, and use that information to give the edge.
• Content Analysis: Identify content gaps where we can step in and offer something better, making sure we’re always one step ahead.
• Strategic Insights: Evaluate broader digital marketing trends from competitors and apply those insights to our strategies.

Stay Ahead of the Game:

• You’ll have a natural curiosity for the latest digital marketing trends and a desire to keep learning.
• Continuous Learning: Whether through online courses, webinars, or conferences, you’ll be constantly updating your skillset to make sure we’re ahead of the curve.
• Industry Thought Leadership: Your knowledge will also fuel thought leadership—contributing articles, engaging with the community, and sharing insights with the team.
• Team Collaboration: You’ll be a key player working across departments, ensuring our digital marketing strategies align with overall business objectives.

What We’re Looking For:

• Someone who thrives in a digital-first environment and is passionate about technical marketing.
• A collaborative team player who enjoys working closely with designers, developers, and sales teams.
• An analytical mindset with experience using SEO tools and data to drive decisions.
• A creative problem-solver who can think on their feet and stay ahead of industry trends