Head of Sales & Marketing (Bulding Material, Tiles) at Ascentech Services Limited

Job Overview

• The Sales and Marketing Head will be responsible for crafting and executing the sales and marketing strategies to enhance the company's market presence, drive revenue growth, and expand market share in the ceramics industry. This role demands a strategic leader with extensive experience in sales and marketing, particularly within the ceramics or related manufacturing sectors.

Key Responsibilities

• Develop and implement comprehensive sales and marketing strategies to meet the company's business objectives.
• Analyze market trends, customer needs, and competitive landscape to identify growth opportunities and adjust strategies accordingly.
• Create a corporate strategy and vision for the company
• Work on both ATL and BTL activities
• Participate and work on setting up of exhibitions and follow it up
• Work on social media and digital platforms periodically
• Engage with sales team to work on branding of distributor points
• Work on artwork changes as per needs, with innovation and engage with suppliers, etc
• Keep a tab on competition marketing trends
• Work on SEO to optimize
• Work on corporate presentation
• Work on new launches
• Lead and manage the sales team, setting performance goals and providing coaching and support.
• Oversee the development and execution of sales plans, ensuring alignment with overall company objectives.
• Monitor sales performance metrics and adjust data-driven strategies to achieve targets.
• Develop and oversee marketing campaigns to promote the company’s ceramic products, including traditional and digital marketing channels.
• Manage brand positioning and ensure consistency across all marketing materials and platforms.
• Utilize market research and consumer insights to guide marketing strategy and tactics.
• Collaborate with product development teams to align marketing efforts with new product launches and innovations.
• Analyze product performance, customer feedback, and market trends to optimize product offerings and marketing approaches.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA or equivalent advanced degree is highly preferred.
• Minimum of 10 years of experience in sales and marketing, with at least 3-5 years in a senior management role within the ceramics or Building Materials industry.
• Should have good commercial acumen
• Should be good in technology usage and Excel/ppt
• Should have relevant exposure
• Proven track record of developing and implementing successful sales and marketing strategies.
• Excellent communication, negotiation, and interpersonal skills.
• In-depth knowledge of market research, digital marketing, and brand management.
• Willing to go the extra mile