Marketer at Smooth Promotions

JOB FUNCTIONS

• Develop and implement marketing strategies to increase viewership and engagement
• Conduct market research to understand audience preferences and trends
• Create and manage marketing campaigns across social media, email, and other channels
• Collaborate with content teams to promote shows and events
• Manage and optimize marketing budgets to achieve maximum ROI
• Analyze and report on marketing metrics and campaign performance
• Stay up-to-date with industry trends and competitor activity
• Develop and maintain relationships with influencers, partners, and sponsors
• Plan and execute events, activations, and product launches
• Ensure brand consistency and compliance across all marketing channels
• Manage and lead a team of junior marketers and interns
• Develop and implement crisis management and reputation management strategies
• Collaborate with sales teams to drive revenue growth
• Conduct competitor analysis and market intelligence gathering
• Develop and maintain marketing materials, such as brochures, flyers, and website content

JOB REQUIREMENTS

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in marketing, preferably in the media or entertainment industry
• Proven track record of successful marketing campaigns and strategies
• Strong understanding of market research, target audience analysis, and marketing analytics
• Excellent communication, collaboration, and project management skills
• Ability to work in a fast-paced environment and meet deadlines
• Strong creative and problem-solving skills
• Experience with social media management and content creation
• Familiarity with marketing automation platforms and tools
• Strong attention to detail and organizational skills
• Leadership and team management experience (for senior roles)