Marketing and Lead Generation Manager at Harvesters International

Role Overview:

• The Marketing and Lead Generation Specialist will drive our church’s outreach and engagement efforts through strategic marketing initiatives and lead generation activities.
• The ideal candidate will have a background in marketing, with a focus on generating leads and promoting church events and programs.

Key Responsibilities

• Marketing Strategy: Develop and implement comprehensive marketing plans to promote church events, programs, and services. Utilize various channels, including digital marketing, social media, and traditional media.
• Lead Generation: Identify and engage potential leads through targeted marketing campaigns and outreach activities. Nurture leads to increase participation and membership within the church community.
• Events: Plan and execute promotional strategies for church events, services, and programs, ensuring maximum participation and engagement.
• Analytics and Reporting: Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns. Provide regular reports and recommendations for optimizing marketing strategies.
• Collaboration: Work with other departments and teams to align marketing efforts with organizational goals and support overall outreach initiatives.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Experience: Proven experience in marketing and lead generation, with a track record of successful campaigns.
• Minimum of 8 years of experience in marketing, preferably but not limited to a faith-based or non-profit context.
• Technical Skills: Knowledge of digital marketing tools and platforms (e.g., Google Analytics, social media management tools).

Preferred Skillset

• Marketing Expertise: In-depth knowledge of marketing principles, strategies, and best practices. Experience in digital and traditional marketing channels.
• Lead Generation: Proven ability to generate and manage leads through targeted campaigns and outreach efforts.
• Content Creation: Skills in developing engaging and impactful marketing materials across various platforms.
• Analytical Skills: Proficiency in analyzing marketing data and metrics to drive improvements and optimize campaigns.
• Communication: Excellent verbal and written communication skills for creating compelling content and engaging with potential leads.

Desired Attributes

• Strategic Thinker: Ability to develop and implement effective marketing strategies.
• Creative: Strong skills in creating engaging marketing content and campaigns.
• Analytical: Proficiency in analyzing marketing data and metrics to drive improvements.
• Proactive: Initiative in identifying opportunities for lead generation and outreach.
• Communication: Excellent verbal and written communication skills for interacting with potential leads and stakeholders.