Sales Executive at Jenniez School of African Interior Design

Jenniez School of African Interior Design and Jenniez Designs are seeking a dynamic and motivated Sales Executive to drive enrollment and project sales. The Sales Executive will be responsible for generating leads, converting prospective students and design clients, and building long-term relationships to support the growth of both the school and the design firm. This role requires a confident communicator who is passionate about sales, understands the interior design industry, and is able to convey the value of our educational programs and design services.

This is a full-time role with the primary focus on increasing student enrollment, acquiring new design projects, and contributing to the company’s overall sales targets.

Key Responsibilities

Lead Generation and Prospecting 

• Identify and generate new leads through various channels such as digital marketing, referrals, industry events, networking, and outreach.
• Develop and implement strategies to target prospective students and clients for Jenniez School of African Interior Design and Jenniez Designs.
• Qualify leads based on their needs and match them with the appropriate courses or design services.
• Maintain and update a database of leads and prospects in the CRM system.

Sales Conversion 

• Contact leads via phone, email, and in-person meetings to provide information about the school’s programs, course offerings, and design services.
• Effectively communicate the value propositions of both the school and the design company, addressing client and student concerns, and handling objections.
• Guide prospective students through the application process, helping them understand course requirements, payment plans, and enrollment deadlines.
• Manage the sales pipeline from initial contact to closing, ensuring that sales targets for both school enrollments and design projects are met.

Relationship Management and Client Retention 

• Build and maintain strong relationships with prospective students, current students, alumni, and design clients to foster repeat business and referrals.
• Provide excellent customer service to ensure satisfaction, follow up on client and student experiences, and encourage positive word-of-mouth.
• Collaborate with the Client Relations team to resolve any client or student issues that arise during the sales process.

Sales Reporting and Analysis 

• Track and report on sales activities, performance metrics, and results, providing insights to the Marketing and Sales Manager.
• Analyze sales data to identify trends, market demands, and opportunities for improvement.
• Contribute to sales forecasts and assist in setting sales targets.

Market Research and Competitor Analysis 

• Conduct market research to stay informed about industry trends, competitors, and potential opportunities.
• Analyze competitor offerings and pricing to develop competitive sales strategies.
• Provide feedback to the marketing team regarding market demands, customer preferences, and competitor activities to refine sales strategies.

Event Participation and Promotion 

• Participate in industry events, trade shows, exhibitions, and school open houses to represent Jenniez School of African Interior Design and Jenniez Designs.
• Assist in organizing and promoting events, including the Blueprint Conference, Design Banter forums, and Design and Wellness Retreats.
• Network with industry professionals and potential clients at events to generate leads and raise awareness about the brand.

Key Performance Indicators (KPIs)

• Lead Conversion Rate: Number of qualified leads converted into students and design clients.
• Sales Revenue: Amount of revenue generated from course enrollments and design projects.
• Client and Student Retention: Rate of returning clients and students, based on relationship management and follow-up.
• Customer Satisfaction: Measure satisfaction levels through feedback and surveys from both students and design clients.
• Sales Pipeline Management: Ability to manage the sales pipeline effectively, ensuring timely follow-up and closure of sales.

Required Skills & Qualifications

• Education: Bachelor’s degree in Business, Marketing, Sales, or a related field (preferred).
• Experience: Minimum of 3 years of experience in sales, preferably in education, design, or a service-based industry.
• Sales Skills: Proven track record of meeting and exceeding sales targets, with strong closing skills.
• Communication: Excellent verbal and written communication skills with the ability to engage clients and students professionally and persuasively.
• Customer Service: Strong interpersonal skills with the ability to build rapport and long-term relationships with clients and students.
• Technical Proficiency: Experience using CRM systems, Microsoft Office Suite, and basic digital marketing tools.
• Negotiation Skills: Ability to negotiate contracts, terms, and project timelines to meet the needs of both the client and the company.
• Time Management: Strong organizational skills with the ability to manage multiple prospects and projects simultaneously.

Preferred Skills

• Industry Knowledge: Familiarity with the interior design industry or education sector is highly advantageous.
• Presentation Skills: Experience with presenting proposals to potential clients and leading sales presentations for prospective students.
• Networking: Ability to build and leverage professional networks within the design and education sectors.

Work Environment

• This role is a mix of in-office work and field-based sales activities, with occasional travel for meetings, events, or client visits.
• The Sales Executive will work closely with the marketing team, client relations, and academic coordinators to achieve sales goals.