Senior Marketing Manager at Stresert Services Limited

PURPOSE

The Senior Marketing Manager will be responsible for strategic marketing and generating new businesses from a corporate perspective with customers in all sectors of the economy. To be actively involved in the formulation of marketing strategies aimed at meeting the set targets and ensuring efficient service delivery to both new and existing clients. To Operate at the forefront of marketing leadership, lead the development and execution of innovative marketing strategies to drive brand awareness, lead generation, and customer engagement.

KEY RESPONSIBILITIES

• Leading the development and execution of comprehensive marketing strategies and campaigns to achieve business objectives and drive growth.
• Managing and overseeing all aspects of marketing operations, including branding, digital marketing, content marketing, social media, and events.
• Collaborating with cross-functional teams to align marketing efforts with business goals.
• Analyzing market trends, customer insights, and competitor activities to inform strategic decision-making and identify opportunities for differentiation.
• Developing and managing marketing budgets, timelines, and resources to ensure efficient and effective execution of marketing initiatives.
• Monitoring and analyzing key performance indicators (KPIs) and metrics to track marketing performance and ROI, and optimizing marketing strategies accordingly.
• Building and maintaining strong relationships with key stakeholders, including customers, partners, and industry influencers.
• Leading and developing a team of marketing professionals, providing mentorship, guidance, and support.
• Using data and analytics to track the success of marketing initiatives and to make informed decisions about future marketing efforts.
• Working with product or service development teams to ensure new products are marketed effectively.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, communications, or a related field; MBA or advanced degree is a plus.
• Proven experience in marketing leadership roles
• Minimum of 10 years experience in sales and marketing

A professional qualification.

• High Proficiency in MS Office Suite

SKILLS REQUIRED

• Strong leadership and management skills, with the ability to inspire and motivate teams.
• Excellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders.
• Demonstrated track record of developing and executing successful marketing strategies and campaigns.
• Deep understanding of marketing principles, strategies, and best practices.
• Able to work effectively with cross-functional teams, including sales, product development, and customer service.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
• Strong analytical skills, with the ability to interpret data and generate insights to inform strategic decision-making.