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  • Posted: Jul 25, 2024
    Deadline: Not specified
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    Located in the most populous country in the most diverse continent, we have come to realise that conventional financial institutions are handicapped in creating sustainable value for the present generation and the next.
    Read more about this company

     

    Product Marketing Manager, ERCAS

    Job Objective:

    • CapitalSage Technology, a leading fintech group in Nigeria, seeks a seasoned Product Marketing Manager to join our innovative team.
    • This role focuses on driving brand growth through strategic marketing initiatives for ERCAS, our payments, collections and API and products.
    • The successful candidate will have a strong fintech, enterprise platforms, and B2B marketing background, with a proven track record of executing successful go-to-market strategies and campaigns.

    Detailed Job Description:

    • GTM/Product Launches: Plan and execute go-to-market strategies for product releases to drive demand and growth.
    • Product Messaging & Storytelling: Shape market perception with compelling product content and maintain core marketing elements.
    • Campaign Management: Implement targeted campaigns to enhance brand awareness and achieve commercial results.
    • Performance Tracking & Optimization: Monitor and refine product performance pre- and post-launch to sustain momentum.
    • Sales Enablement: Equip sales teams with tools and narratives to communicate product value effectively.
    • Content Creation: Develop and distribute creative copy for effective communication.
    • Analytics & Reporting: Analyze metrics and compile financial data to measure campaign impact.
    • Strategic Development: Implement marketing strategies for FinTech products, aligning with partners.
    • Market Intelligence: Monitor trends, conduct competitive analysis, and use insights for innovative strategies.
    • Project Management: Manage marketing budgets and timelines and execute affiliate partnerships.
    • Marketing Collateral Management: Maintain a collateral library and implement best practices for usage.
    • Cross-functional Collaboration: Collaborate with product, sales, engineering, and design teams to align initiatives.

    Requirements

    Education:

    • Bachelor's degree/HND in Marketing, Mass Communication, Business Administration, or a related field.

    Experience:

    • Minimum five years of experience in product marketing, preferably within the fintech or tech industry
    • Experience in enterprise platforms and B2B marketing
    • Proven track record in executing go-to-market strategies and marketing campaigns
    • Experience collaborating with engineering, product, and sales teams.

    Skills:

    • Strong communication, writing, and persuasion skills
    • Creative flair with excellent attention to detail
    • Analytical and data-driven approach.
    • Proficiency in Microsoft Office Suite and Adobe Experience Cloud.
    • Project management skills with the ability to handle multiple projects simultaneously.
    • Advanced quantitative and deductive skills.
    • Familiarity with analytics tools

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    Videographer/Video Editor

    Job Summary:

    • We seek a talented Video Editor and Videographer to drive audio-visual storytelling and brand growth across CapitalSage Holdings.
    • This role involves capturing, editing, and producing high-quality videos that align with our marketing and communication goals.

    Detailed Job Description:

    • Be a master storyteller via audio-visual content
    • Capture high-quality video footage for various platforms.
    • Edit video content to meet project specifications and length.
    • Handle and organize raw and edited video files.
    • Export videos and facilitate their distribution across mobile and web.
    • Work with production and marketing teams to align on project goals.
    • Maintain and operate modern video equipment.
    • Implement creative ideas to enhance video content.
    • Ensure logical sequencing and smooth running of videos.
    • Stay updated with video editing and production best practices.
    • Continuously discover and implement new editing technologies.

    Requirements

    Qualifications & Skills:

    • Proven work experience as a Video Editor and Videographer.
    • Possesses lofty video editing and manipulation competence
    • Demonstrable video editing ability with a strong portfolio.
    • Proficiency with video editing software (e.g., Adobe Premiere, Final Cut).
    • Strong understanding of timing, motivation, and continuity.
    • Familiarity with special effects, 3D, and compositing.
    • Excellent storytelling and creative skills.
    • Strong project management and organizational skills.
    • Effective communication skills.
    • Ability to work with multi-track split audio.
    • Degree in film studies, cinematography, or related field preferred.

    go to method of application »

    Social Media Manager

    Job Summary:

    • We are looking for a skilled Social Media Manager to oversee our social media platforms, develop original content, and engage with our audience to achieve marketing objectives.

    Detailed Job Description:

    • Research current trends and audience preferences.
    • Develop and execute a social media strategy aligned with business goals.
    • Consistently build following and online loyalty for the brand on an incremental basis
    • Create, edit, publish, and share engaging content daily.
    • Monitor SEO and web traffic metrics.
    • Collaborate with marketing teams to maintain brand consistency.
    • Engage with followers, respond to inquiries, and monitor customer feedback.
    • Manage the design of social media accounts.
    • Recommend and implement new features to enhance brand awareness.
    • Keep up-to-date with the latest social media technologies, tools, and trends.

    Requirements

    Qualifications & Skills:

    • Proven experience as a Social Media Manager or similar role.
    • Hands-on experience in content management.
    • Excellent copywriting abilities.
    • Ability to create engaging content (text, image, and video).
    • Strong knowledge of SEO, keyword research, and Google Analytics.
    • Familiarity with online marketing channels.
    • Understanding of web design principles.
    • Excellent communication skills.
    • Strong analytical and multitasking abilities.
    • Bachelor's degree in Marketing or a related field.

    go to method of application »

    Product Marketing Executive, Kolomoni

    Job Objective:

    • The Product Marketing Manager for the Business (Digital Banking, Core Banking, and Business Banking) will be instrumental in driving our market growth initiatives.
    • You will be responsible for designing and executing our customer acquisition strategy, leveraging digital (paid social, SEO, ASO, PPC, affiliates, and display) and offline channels. Collaborating closely with Product, CRM, and Operations teams, you will optimize new user conversions and ensure key customer success metrics are met.
    • As the Product Marketing Team at Kolomoni, you operate at the nexus of product development, operations, marketing, and risk management, pivotal in advancing our business top-line growth.

    Detailed Job Description:

    • Develop and own strategies for acquiring and retaining new and returning customers.
    • Manage the marketing budget to maximize ROI across all channels.
    • Define key metrics for growth (acquisition, activation, engagement) and focus on enhancing business-wide performance.
    • Craft channel and segment strategies to drive compelling customer acquisition.
    • Lead strategy sessions with a broader team to support acquisition goals
    • Establish robust marketing operations to efficiently collaborate cross-functionally to execute growth plans with internal and external stakeholders.
    • Continuously monitor and optimize key growth metrics to drive business outcomes.
    • Coordinate with external providers and stakeholders to enhance marketing capabilities.
    • Amplify brand presence through innovative, creative strategies and brand awareness initiatives in collaboration with other marketing team members.
    • Develop and execute customer success strategies to drive retention and maximize customer lifetime value (LTV).
    • Stay updated on new acquisition and retention opportunities, integrating A/B testing strategies across channels.
    • Work closely with the CRM team to refine targeting strategies and improve conversion rates.
    • Collaborate with other teams (Product, Risk, Programs) to align internal operations with growth objectives.
    • Provide weekly reporting on activities, KPIs, and budget management.

    Requirements

    Qualifications & Skills:

    • 5+ years of proven experience in marketing, focusing on user acquisition and retention strategies for B2C and B2B.
    • Proficiency in blend of digital and traditional marketing tools and analytics platforms such as Adjust, Adsense, and Appsflyer.
    • Familiarity with mobile app development and optimization practices.
    • Strong analytical and quantitative skills, able to interpret data and trends effectively.
    • Demonstrated creativity in developing and executing successful mobile marketing campaigns.
    • Ability to innovate and explore new strategies in response to evolving mobile marketing trends and industry dynamics.

    Method of Application

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